Caleb. C
 

Ixca Castro

/ee-sh-ka/

(NOUN) Product Designer / Entrepreneur

  1. a AI Powered Designer, Photographer, Artist, Educator, and Entrepreneur with a love for storytelling and user experience design.

    b Whether I’m crafting digital products, capturing a moment, or building something from scratch, I’m driven by the power of human connection and empowered by a paper and pen.

 

Portfolio

 
 

Co-founding an AI Platform to Redefine Customer Insight

I co-founded Persona X to help companies turn static personas into dynamic, data-powered decision tools. I led product strategy, design, and GTM for a platform used by product, marketing, and research teams.

Redesigning Deal Workflows for Capital Markets

I helped reimagine how Capital Markets at Affirm create and update funding deals. The redesign introduced self-service editing, approval flows, and a system built to scale.

Visualizing Risk and Performance Post-Close

I helped design Affirm’s first Capital Risk Monitoring System — surfacing real-time thresholds, originations, and early warnings for Treasury and Capital teams.

Building a Scalable System for a Cybersecurity MVP

I worked with Remediant’s product team to launch their MVP and design a component system to support fast iteration and visual consistency across tools.

Revamping Access to Tech Education

I redesigned StreetCode’s digital experience to better serve underrepresented communities learning tech. Focused on usability, clarity, and community engagement.

Bringing DevOps Metrics to Mobile

In a company-wide hackathon, I helped translate Sumo Logic’s analytics platform to mobile — giving DevOps teams real-time visibility into their critical data.

Rethinking Docs for Scalable Support

I worked across product, research, and sales engineering to restructure Sumo Logic’s documentation site, making it easier for users to find solutions and move faster.

Designing for Efficiency at the Terminal

I designed quick-reference print collateral that helped power users get more out of Regex, Search, and Metrics. Created with input from engineers and power users.